It was 13 years ago today that the tradition was born: The first Saturday of every February is Peru’s National Pisco Sour day.
It’s easy to drink, packs a wallop and is as Peruvian as Machu Picchu. It’s the Pisco Sour, and it was invented by a Lima saloon owner from Utah named Victor Morris.
Peru’s love affair with the lime starts with ceviche and continues in its potent, refreshing national cocktail, the pisco sour.
You’ll see posters trumpeting El Sabor del Peru “the taste of Peru” wherever Inca Kola is sold. It’s dominated the Peruvian soft drink market to such an extent that after decades of trying to beat Inca Kola in sales, in the 90’s Coca Cola changed tack and bought a stake in the company.