It was 13 years ago today that the tradition was born: The first Saturday of every February is Peru’s National Pisco Sour day.
Floating somewhere between blasphemy and kitsch, there’s recently appeared on Peru’s airwaves a gloriously goofy TV ad campaign for Sabor de Oro that strikes gold.
It’s easy to drink, packs a wallop and is as Peruvian as Machu Picchu. It’s the Pisco Sour, and it was invented by a Lima saloon owner from Utah named Victor Morris.
Foreign tourists will reportedly be allowed to keep drinking!