Fertur Peru Travel today joins fellow members of the American Society of Travel Agencies (ASTA) in support of the initiative for Full Access to Fare and Fee Information, Transparent Pricing.
ASTA, along with 115 of the largest travel companies in the United States — from traditional and online travel agencies to global distribution systems, travel management companies and travel trade associations — is launching the Open Allies for Airfare Transparency coalition.
The group, which also debuted the FareTransparency.org Web site, is calling for airlines to provide full access to airfare and fee information through the systems they currently use rather than bypass those systems with untested and costly “direct connect” systems.
“Travel agents are the front-line advocates for travelers, and those agents – from mom-and-pop travel agencies to the largest travel companies in the world – are overwhelmingly opposed to hidden fares or any system that reduces price transparency,” said Paul Ruden, Senior Vice President of the American Society of Travel Agents.
“Our members are some of the airlines’ closest partners,” he added. “We hope the airlines reconsider the more fragmented direct connect approach and work with us to make all of their fares and fees available to all travelers through the systems the travelers themselves choose to use.”