{"id":294,"date":"2009-08-27T15:07:42","date_gmt":"2009-08-27T20:07:42","guid":{"rendered":"http:\/\/www.ferturperu.info\/?p=294"},"modified":"2015-12-29T15:05:56","modified_gmt":"2015-12-29T20:05:56","slug":"inca-kola","status":"publish","type":"post","link":"https:\/\/www.fertur-travel.com\/blog\/2009\/inca-kola\/294\/","title":{"rendered":"Inca Kola"},"content":{"rendered":"<p><!-- [if gte mso 9]><xml> <w:WordDocument> <w:View>Normal<\/w:View> <w:Zoom>0<\/w:Zoom> <w:DoNotOptimizeForBrowser \/> <\/w:WordDocument> <\/xml><![endif]--><\/p>\n<p class=\"MsoNormal\">You\u2019ll see posters trumpeting El Sabor del Peru &#8220;the taste of Peru\u201d\u009d wherever Inca Kola is sold. It&#8217;s dominated the Peruvian soft drink market to such an extent that after decades of trying to beat Inca Kola in sales, in the 90&#8217;s Coca Cola changed tack and bought a stake in the company.<!--more--><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" class=\"alignleft\" title=\"A deliightfully light and fruity, slightly carbonated soft drink, or liquid Bazooka Bubble Gum? You really owe it to yourself to try Inca Kola during your Peru tour and decide for yourself.\" src=\"\/blog\/\/wp-content\/uploads\/2009\/08\/inca_cola.jpg\" alt=\"Inca Kola, Peru's National Soda\" width=\"156\" height=\"277\" \/>But the family that owned the brand retained control over lucrative distribution rights, and ensured that Inca Kola would be served at fast food restaurants around Peru. Their canny business sense earned the respect of their countrymen, who feel the great American brand got the worst of the deal.<\/p>\n<p class=\"MsoNormal\">This bright, yellow lightly carbonated soft-drink has a unique taste \u2014 described as &#8220;light and fruity,&#8221; to those who love it, and &#8220;liquid Bazooka bubble gum&#8221; to those who don&#8217;t.<\/p>\n<p class=\"MsoNormal\">But it\u2019s found a place in the hearts of most Peruvians. The drink\u2019s distinctive logo says it\u2019s been on sale since 1935. And it\u2019s not just for children. It\u2019s not uncommon to see two businessmen in <a title=\"Lima Private Tours\" href=\"https:\/\/www.fertur-travel.com\/lima-private-tours\/\">downtown Lima<\/a> eating a power lunch at a Chinese restaurant or &#8220;chifa\u201d\u009d sharing a family sized bottle of Inca Kola.<\/p>\n<p class=\"MsoNormal\">While visitors have a love-hate relationship with Peru\u2019s answer to Coke, it\u2019s a rite of passage for most tourists, and perhaps one that\u2019s easier to stomach than coming face to face with a whole <a title=\"UK TV host roasted at home for eating traditional guinea pig dish while on vacation in Peru\" href=\"https:\/\/www.fertur-travel.com\/blog\/2012\/uk-tv-host-roasted-at-home-for-eating-traditional-guinea-pig-dish-while-on-vacation-in-peru\/5471\/\">fried guinea pig<\/a>.<\/p>\n<p class=\"MsoNormal\"><!-- [if !supportEmptyParas]--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ll see posters trumpeting El Sabor del Peru &#8220;the taste of Peru\u201d\u009d wherever Inca Kola is sold. It&#8217;s dominated the Peruvian soft drink market to such an extent that after decades of trying to beat Inca Kola in sales, in the 90&#8217;s Coca Cola changed tack and bought a stake in the company.<\/p>\n","protected":false},"author":2,"featured_media":10795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[810,21],"tags":[672],"post_series":[],"class_list":["post-294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drinks","category-peruvian-cuisine","tag-peruvian-drinks","entry","has-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":0,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/media\/10795"}],"wp:attachment":[{"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/tags?post=294"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.fertur-travel.com\/blog\/wp-json\/wp\/v2\/post_series?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}